Brooke Shields touts benefits of Latisse in ad that downplays risks
I suppose adequacy is in the eye of the beholder to some degree. These promotional before and after pictures suggest that Shields’ lashes did get longer. But were they really “inadequate” to begin with? That’s an important question because the drug has some serious risks that should be considered. Latisse’s benefits are strictly cosmetic, the side effects might not be. Our consultants are concerned not just about the common side effects of red and itchy eyes, or the potential for adverse cosmetic outcomes. Note that the ad, which has been posted online by Sona Medspa, downplays the risk of "eyelid skin darkening" by saying that this effect “may be reversible.” I guess that means it may also be irreversible, no? Further the ad describes a potential for “increased brown iris pigmentation.” But that suggests that the irises were brown to begin with, doesn’t it? The fact is that, while rare, bimatoprost has been known to darken even blue and green eyes to a permanent dark brown.



